Love Food Hate Waste Campaign

​​Western Bay Council is one of 59 councils running the Love Food Hate Waste NZ Campaign across the country from 1 June 2016.

The campaign aims to bring the problem of household food waste out into the open and provide information to help Kiwis cut the waste. It highlights the importance of planning food purchases and meals, being smart about food storage and being creative with leftovers.

It's based on research that included surveying 1365 New Zealanders, examining the contents of 1402 household rubbish bins and giving 100 families diaries to record food disposal for a week. Findings include:

  • It is estimated Kiwis spend $872 million a year on food that then gets thrown away uneaten
  • Bread, fruit and vegies, and meal leftovers are the most commonly discarded foods
  • The equivalent of 20 million loaves of bread is thrown into rubbish bins uneaten every year
  • The average household sends around 79 kg of edible food to landfills every year
  • Avoidable food waste costs the average household $563 a year.

We'll be updating this page as the project progresses with useful information, recipes, tips and events. You can follow the Love Food Hate Waste Facebook page and from June 1 you can visit the Love Food Hate Waste website.


  • Make a meal plan and use that to write your shopping list.
  • Take a photo of  the inside of your fridge on your phone that way you won't forget what you already have
  • Shop more often for things with shorter shelf lives like vegetables, and make sure you are storing them correctly at home. Keep potatoes and onions stored separately and they will both last longer, and store bananas away from other fruit.
  • Never shop when you are hungry as you are likely to buy more than you need
  • Put your meat in the freezer as soon as you get home from the supermarket, then defrost it when you need it.
  • Use-By dates refer to safety whereas Best Before refer to quality. Foods with a 'best before' date should be safe to eat after the date, but use your senses as a guide.


  • In New Zealand, we throw away 122,547 tonnes of food annually, enough to feed 262,917 people or double the population of Dunedin for a year. New Zealanders spend $872 million a year on food that will be thrown away uneaten.
  •  The average Kiwi household sends the equivalent of three shopping trolleys of edible food to the landfill each year (about 79kg). For some families that is around $560 worth of food going to waste.
  • Bread is the most wasted food item, with 20 million loaves thrown away each year – and that doesn't include the bread we throw to the birds. Other highly wasted foods include; leftovers, potatoes, apples, poultry, bananas, lettuces, oranges, pumpkin and carrots.
  • Eliminating this food waste would have the same effect as reducing CO2 equivalent emissions by 325,975 tonnes – equivalent to planting 130,390 trees or taking 118,107 cars off the road for a year.[1]
  •  The food wastage figures are based on national research that included surveying 1,365 people, examining the contents of 1,402 household rubbish bins and giving 100 families a diary to record their food consumption and disposal for a week.


Got leftover bread and apples? Try this recipe to avoid food waste and enjoy a sweet treat! Delicious and easy to make, these apple rolls-ups are great any time of the day.

Click here for MORE RECIPES using leftover food.

Serves: 6
Time: 20min


6 slices of sandwich bread
1/2 cup sugar
1 Tbsp ground cinnamon
75g butter, melted on a plate
1 large or 2 small apples, cut into 1 cm cubes


  1. Preheat oven to 180 degrees and line a tray with baking paper
  2. Flatten the slices of bread using your hand or a rolling pin
  3. Mix the sugar and cinnamon together and place on a plate
  4. Dip one side of a slice of bread in the melted butter and then dip the buttered side into the cinnamon sugar
  5. Place a spoonful of the apple onto the bread and then roll up with the sugar on the outside
  6. Place roll-up on the baking tray and repeat with the other slices of bread
  7. Bake for 15 minutes or until crisp
  8. Let cool slightly before eating

- If your bread is stale you will require less butter, try using 50g
- There is no need to peel your apples 
- Try different filling variations such as pear, feijoas or banana​

Page reviewed: 25 May 2017 3:57pm